ABOUT PACIFIC COAST AYURVEDA
GURUBHAI, Joe Rich
Co-founder, Yogic Counselor, Director of Operations
Gurubhai has been a practitioner and teacher of Kundalini yoga as taught by Yogi Bhajan since 1998. Joe is a KRI (Kundalini Research Institute) certified teacher as well as possessing a degree in health care management, a background in counseling emotionally disturbed inner city teens, running group homes for at-risk youths, and working as an epidemiologist for the CDC.
As the founder of Pacific Coast Ayurveda and the Center For Applied Consciousness, Gurubhai has been working closely with and referring clients to many of the foremost Ayurvedic Physicians and Researchers for over almost a decade. Gurubhai guides each person on a journey that is personalized to their specific issues, challenges and aspirations, helping them recognize, understand and own the transformation and insights that begin unfolding out of the practice and the experiences it engenders. His work focuses on a holistic view of the individual and his/her “health” – spiritually, physically, and psychologically.
"I have not come here to gather students.
I have not come here to teach teachers.
I have come here to create creators."
- Gurubhai, inspired by Yogi Bhajan
VICTOR BRIERE, A.D.
Co-Founder, Ayurvedic Doctor
Victor Briere, Ayurvedic Doctor, is the co-founder of Pacific Coast Ayurveda and the International Institute of Ayurveda. Victor is a gifted pulse reader specializing in ayurvedic diagnostic techniques and health counseling. His in-depth, individualized approach to health offers clients and students a detailed and encompassing perspective on the underlying causes of imbalance. Victor’s approach to wellness emphasizes the role and importance of lifestyle and dietary balance. He offers the support often needed to successfully address the root cause of illness and restore the body to balance.
Born and raised in Los Angeles, Victor's love of Kundalini Yoga led him to Ayurveda. He studied at Kerala Ayurveda Academy in both Los Angeles and in Kerala, India. He continued his education under the tutorship of acclaimed ayurvedic doctors including Dr. Suhas Kshirsagar, Dr. Vasant Lad, Dr. Bharati Lele & Dr. Avinash Lele. He is a student of Gurubhai, founder of Center for Applied Consciousness, where he learned the art of yogic counseling.